What is SEO?
Want to know what is SEO Marketing and how it works? We’ve made this simple guide for you.
SEO is an acronym that stands for search engine optimization.
Which is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page.
In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine.
It will display your website as a top result on the search engine results page.
Through SEO can get quite complex when it comes to all the different factors that impact your ranking.
The basic process is not as easy to understand. Search Engine wants to provide the best service for their users.
This means delivering results through search engine pages that are not only high quality but also relevant to what the searcher is looking for.
Before we dive into some of the factors of on and off-page SEO, let’s talk about content marketing.
Content is effective in both attracting the search engines and helping your organization make connections with site visitors.
The more quality, the better search engines will be to rank your pages higher on the search engine results page.
Similarly, the more content you have on your site, the better visitors will be to spend some quality time on your website.
The secret to creating content marketing that is optimized for both search engines and your human site visitors is to create varieties.
Here are just a few types of content that you can focus on.
To help improve your content offering and, thus, your search engine rankings:
- Blog posts and articles
- Social media content
- E-books and whitepapers
- How-To Guides and Tutorials
- Videos and audio recordings
- Info graphics or other visual content
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